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Tuesday, April 18, 2023Business Seminar Series

How to Build Your Brand Using Insight, Identity & Innovation

 

Kristin Kurth

Presented by The Lafayette Chamber and Hosted at Town Hall Theatre, the Lafayette Chamber Speaker Series is meant to give back to our community by providing knowledgeable speakers about business topics in today's world.  

 

How to Build Your Brand Using Insight, Identity, and Innovation
Tuesday, April 18, Noon-1pm, Hosted by Town Hall Theatre **IN PERSON ONLY**

Speaker: Kristin Kurth-Koelzer, EquiBrand Consulting

 

Kristin has an accomplished career in both upstream and downstream marketing. Her perspective comes from working across a wide range of industries, including consumer and luxury goods, financial services, technology, automotive, healthcare/biotech, publishing, real estate, and for an array of non-profits. She has extensive experience working with both B2B and B2C companies. Kristin co-founded EquiBrand Consulting, helping clients from venture-backed startups to Fortune 100 companies strategize, plan and launch integrated brand-building initiatives. Her focus is on creating brand-driven profitable growth.

 

She recently co-authored the new business book: Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation, in which she shares best practices, research, and case studies informed by her over twenty years of experience building strong brands.

 

Kristin has a BBA from the University of Michigan Ross School of Business and an MBA from the University of Chicago Booth School of Business, with specialization in marketing, finance, and economics.

 

She is an adjunct professor of marketing in the undergraduate and graduate programs of the School of Economics and Business Administration at St. Mary’s College in Moraga, California. Kristin has also guest lectured extensively at top MBA programs including Stanford Graduate School of Business, Haas Business School at University of California Berkeley, Northwestern’s Kellogg School of Management, and the University of Chicago’s Booth School of business.

 

The Speaker Series will take place scheduled Tuesdays throughout the year from 12pm-1pm. Speaker Series 2: 4/11, 4/18, 4/25, 5/2 

 

Please be sure to register for this event as there seating. Please note: Registration is necessary for each scheduled date.


When:
Tuesday, April 18, 2023 12:00 PM
Where:
Town Hall Theatre Company of Lafayette
3535 School St.
Lafayette, CA 94549
Map
Registration:
For More Info:
AJ Glassman
925-284-7404
aj@lafayettechamber.org

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