Community Events

The Lafayette Chamber is hosting monthly business seminars in 2025 with the intention to educate, train and share real-world knowledge in a classroom environment. Each seminar will be led by a group of respected leaders in their respective fields. 

Free for Members, $35 for non-members. Registration required. Space is limited to 30 attendees.

*This is an indoor event.  

February 28, 2025: Elevate Your Brand: Strategies to Amplify Your Impact      

9:00 AM – 9:05 AM : Welcome; Arrive early to find seats, grab coffee, and connect with fellow attendees!

9:05 AM – 9:50 AM : Shira Abel – (45 min): A practical guide to leveraging behavioral insights for transformative brand growth  

While many brand strategies focus on visual elements and messaging, the key to lasting brand impact lies in understanding the psychological drivers behind how people perceive and connect with brands. Modern leaders need to harness cognitive biases and emotional triggers to build memorable brands that resonate deeply with their target audiences. Through the Perception Formula™, organizations can create lasting brand relationships and achieve sustainable growth.      

9:50 AM – 10:00 AM : BREAK      

10:00 AM – 10:30 AM : Rarity Marketing – Michelle Peters – (30 min):  The New Loyalty Loop

Customer preferences are changing. With the arrival of Gen Z into the market and new tech innovations, businesses need to adapt to new marketing strategies to create loyal customers. What is Gen Z about and how have they, social media, and new tech influenced trends as a whole? We will explore what you need to do to stay competitive in a rapidly changing marketplace.

10:30 AM – 10:35 AM : BREAK

10:35 AM – 11:20 AM : Camden Five Creatives – Jacqueline Cook (45 min): Branding Brilliance: Crafting a Winning Identity for Your Business      

Are you ready to take your business to the next level? Join this hands-on workshop where we'll demystify the essentials of marketing and branding for local business owners. Whether you're just starting out or looking to sharpen your strategy, this session will provide practical tips and tools tailored to small businesses in our community. Learn how to define your unique value, engage your ideal customers, and make your brand memorable without breaking the bank. You'll leave with actionable steps to stand out in today’s competitive market.       

11:20 AM – 11:30 AM : BREAK      

11:30 AM – 12:00 AM : Mart1n Agency – Rafael Martin (30 min): The Power of Branding: Elevate, Engage, and Expand

Your brand is more than just a logo—it’s the key to building trust, standing out, and driving real impact. In this interactive session, we’ll explore practical strategies to elevate your brand identity, engage your audience, and expand your reach using storytelling, digital marketing, and community-driven tactics. Whether you’re just starting out or looking to refine your brand, you’ll walk away with actionable insights to take your business to the next level!

REGISTRATION REQUIRED!